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             Search Engine Optimization:
SEO, Stands for search engine optimization. A good and solid SEO strategy is the best way to gain exposure online.
Using the correct SEO will also allow you gain more places than your competition while customers are searching for your category of services or product online.
Below are simple steps to follow, helping you implement the appropriate SEO startegy for your website :

Step 1: Make content, users desire and will want to share.
Step 2: Build usability and high quality design into your site.
Step 3: Ensure that spiders can parse all content and duplication isn't an issue.
Step 4: Make it easy to reach deep in as few clicks as possible.
Step 5: Choose keywords that will garner traffic; employ judiciously in your content.

          Creating Links for your website:
Reciprocal links on website may have several benefits for the company some of which are:
- Driving more traffic to your website.
- More traffic will drive to better positions in the searcg engines.
-  It can be used as an indirect publicity for your website.
- Reduction of the cost per click.

To enable you link correctly your website several steps should be followed:

Step 1: The best place to start linking is web directories, such as Yahoo and Google, which will generate you the biggest amount of traffic.
Step 2: The second is the webmaster forums. By enetring your URL you will get feedback from other webmasters.
Step 3: The third step is to create a first rate content, which is linking your website to another one that may be posting additional information or added value to the same topic you are covering.
Step 4: Tell the world about your website through free advertising, by asking other webistes to link it to yours or by using Go.articles, M2.com and Press box to post artciles and press releases that will be linked to your website.








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