On the other hand a wrong practice of the franchise may lead to several losses, some of which are related to the economy, while others are related to labor loosing their jobs.
Therefore, what we can say is that opening a franchise is not the final step of the deal. Both franchisors and franchisees should make sure to market the concept using the appropriate tools.
As the internet world is constantly growing, succesful companies are using more and more e-marketing campaigns to advertise and gain brand awareness in the market. Therefore franchises should make sure to have a presence in all of the above tools:
- Social media such as : Facebook page, Pinterest boards and pins, Twitter account, Linked in page for recruitement, and much more programs that enables any business owner to market the concept succesfully, interacting and engaging with their clientele.
- Webiste: Creating a website is the best way to inform your actual and potential clientele of your product. Therfore and to enable you create a website that will be sustainable on teh long term, the best way is to apply the SOSTAC process, making sure that you are communicating the right information to the right target market
- SEO & Links: Finally, and in order to optimize your brand presence on the web, make sure to use the appropriate Search engine optimization tools, and link all your pages and social media together so that people can surf all over them, making you gain priorities in all of the search engines used.