Tuli Hotels Marketing Campaign using Pinterest
Tuli Hotels is an Indian chain, currently composed of 3 Hotels and 4 Resorts. Those outlets target various markets from family, leisure, business conference and tours. As the company and particular outlets have many strengths, their main weakness is related to Marketing more particularly their website.
Using the SOSTAC process i have analyzed the main web page and found out that it lacked informative news, it has a bad quality of image and most of all it lacks of interaction with its potential visitors.
Therefore and despite the website work progress, other social media tools should be taken into consideration.
For instance, Pinterest is a way that will permit to all Tuli hotel surfers to collect information about the hotels through boards and pictures, which is less time consuming for viewers.
You can find below a more detailed presentation regarding the implementation of a Pinterest campaign for Tuli hotels, wishing that by enhancing their e-marketing strategy Tuli will be able to attract more guests, and will further expand not only in India but worldwide through the spirit of a franchise.
Using the SOSTAC process i have analyzed the main web page and found out that it lacked informative news, it has a bad quality of image and most of all it lacks of interaction with its potential visitors.
Therefore and despite the website work progress, other social media tools should be taken into consideration.
For instance, Pinterest is a way that will permit to all Tuli hotel surfers to collect information about the hotels through boards and pictures, which is less time consuming for viewers.
You can find below a more detailed presentation regarding the implementation of a Pinterest campaign for Tuli hotels, wishing that by enhancing their e-marketing strategy Tuli will be able to attract more guests, and will further expand not only in India but worldwide through the spirit of a franchise.